Today, it’s both new scientific innovations and consumer trends that are driving the skin care industry forward. Wrinkles are no longer the only concern of consumers. Dark under eye circles, age spots, dry skin, hyperpigmentation and even hair damage are now topping the list among consumers.

There’s a new consumer demand for multifunctional ingredients and natural products.


Intelligent Skin Care

Cash-strapped, busy consumers are demanding more intelligent products that deliver more than one benefit. To meet this demand, many skin care companies are creating products that perform at least two functions like hydrating and antioxidant protection.

Anti-aging serums like HYKO are even going the extra mile. Manufactured by Bauana Naturals, HYKO has 28 natural ingredients that work synergistically together to deliver multifunctions, such as hydration, exfoliation, skin brightening, protection from free radicals, increased collagen production and more.



This new trend reflects how the industry has blended remarkable functionality into one product to rise to consumer demand.

Skincare product developers are also keeping pace with the consumer demand for natural products. There are constantly new natural ingredients and formulations being added, which deliver the same results as synthetic products.

Natural oils like coconut, almond, argan, and almond have traditionally been popular ingredients for hair care, but now these oils are a versatile option for skin care products also. Product developers are innovating with butters and oils along with using active ingredients like beets to derive lactic acid.

Some of the latest beauty product innovations are UV absorbers. With a population concerned about skin cancer and premature skin aging, UV absorbers are being incorporated in all types of skin care products, such as creams, sprays, gels, serums, and makeup. The focus is on organic and inorganic UV absorbers. Whether it’s organic or inorganic, many skin care manufacturers have turned to silicones as film formers to boost SPF ratings and improve texture.


Anti-Aging for Hair Care

Anti-aging has even entered the hair care category. Just as skin ages over time, hair becomes more brittle, dull and less voluminous with age. Anti-aging formulations are being added to many hair products, including shampoos, conditioners, and serums. Some of the new ingredients being added to hair care products include omega 3, essential fatty acids, caffeine, and niacinamide.